HubSpot: het ídeale marketing automation platform voor Social Selling

Do you want to start with Social Selling, but are struggling to find the right approach? With HubSpot, you have the marketing automation platform at your fingertips to quickly set up a good and clear strategy and plan. Discover the benefits of Social Selling via HubSpot here.

1. Planning function makes Social Selling manageable

Working with a social media schedule saves you tons of time. If you set aside half a day for this once every few weeks, you can focus on other tasks for the rest of the time. For the same reason, a tool that also handles the publishing of your social media posts works best. This way, your followers will never miss an update again.

HubSpot features a handy scheduling function that allows you to schedule social media posts in bulk . This feature has a number of advantages:

• There is a connection with all your social media channels . Switching between different social media accounts is no longer necessary. With a few mouse clicks, you schedule the same post on multiple channels;
• You have a good overview of your posts for the coming period . An additional benefit of this is that you can see at a glance whether your posts are varied enough to attract the attention of your target audience. This overview also prevents gaps in your social media activity;
• You can select the best times. You have probably noticed that some days and times yield more interaction and reach than others. But are you up for manually posting messages when your customers are active during the early or late hours and on weekends? By selecting those moments in advance while planning ahead, you don’t have to stay on standby constantly. This way, you keep it manageable. 

2. You know what is going on thanks to Social Monitoring

HubSpot also offers handy monitoring tools that allow you to clearly map out what is happening in your market. You not only see how the interaction with your own prospects is going and who your new followers are, but you are also the first to know about other market signals. The customizable Twitter streams are the perfect example of this. These are the notifications you receive when tweets appear containing relevant keywords or in which you are mentioned as an individual or company. This gives you the ability to respond lightning-fast without having to constantly monitor the situation yourself.

3. You can manage performance

Last but not least: HubSpot meticulously tracks the performance of your social media posts. You see which content works and can immediately estimate which subsequent posts best resonate with your target audience. In short: the insights gained lay the foundation for continuous refinement and give your results a lasting boost.

Performance can also be measured at the campaign level. The messages you send out can be linked to existing campaigns, such as a product launch, the expansion of your service portfolio, or another company-specific communication you are making public. Thanks to this link, you can see exactly how much your social interaction has contributed to the relevant campaign and where it pays to invest more time and resources.

Start Social Selling now via HubSpot

HubSpot brings all ERP applications and online marketing campaigns together in a clear and organized manner. The integrated data analysis tools and dashboards deliver valuable output that helps steer your campaigns. With this, the platform includes all the features you need to perfect your B2B Social Selling strategy.

Are you also considering using HubSpot to support your sales objectives? Let us set up your next campaign. At Presult, we successfully use HubSpot for our own clients. With marketing automation, we have generated as much as  200% more sales-qualified leads for various clients  ! Want to know more about Social Selling and HubSpot? Then read the following articles:

• Achieve your targets with Social Selling in B2B
• Social selling and video in B2B – the do’s and don’ts
• How Big Data Advancing B2B Marketing
• B2B Marketing Automation: more productivity with fewer resources

Download the guide + checklist

Did you know that people who use their LinkedIn profile as a sales channel realize as much as 45% more sales leads , reach their sales target 51% more often , and generate 78% more revenue ? In our guide, we share 23 essential LinkedIn tips and a checklist for crafting successful posts that take your LinkedIn content strategy to the next level and ensure significantly more reach and interaction.

Meer lezen:

• 6 must-have tactieken voor succesvol verkopen op LinkedIn.
• social selling met video in de B2B